Marketing – a key component of successful businesses?
People can be forgiven for thinking that Marketing is advertising and selling your product.
However, it is so much more. The dictionary definition is:But Wikipedia gives a much more rounded explanation.
To put it simply, failing to market effectively will have a negative impact on your business So as business owners we understand that Marketing is not something you do when you have time. It must be a fundamental part of our business plan.
This series of articles are aimed at getting you started on your marketing and helping you develop a strong and effective marketing plan that can form the basis of how you promote your business.
In a series of 6 articles, we will give you the tools to develop your own brand and marketing style. We will cover:
- The basics of marketing
- The important of branding and style
- Knowing your customer
- Courting your customer
- Planning for the future
- Evaluating the effectiveness of your marketing.
Watch out for the first part of “Getting Started in Marketing” next week when we will be covering…
The Basics of Marketing